Thus sayeth the newest tagline from Apple, in a commercial about what can be done with an iPhone. Sounds like it was lifted from Winnie-the-Pooh. (Well, Christopher Robin.)While previous ads often show a mix of young and old, this one appears to be solidly millennial.
It's not surprising that it's mostly showing young people - unless it is. Any company wants to court those starting their life, since it increases the time said consumers can purchase products. There's a tone about this, though, that suggests a targeted appeal - going for Millennials because of who they are.
A few thoughts on that and on the ad:
A few thoughts on that and on the ad:
- One shot is of model rockets being launched in the desert. Those Civics can't do anything on their own, though: they set off a half-dozen at once.
- The guy filming his boy dressed as Godzilla is a good reminder that Millennials aren't all under 18, anymore. (And that many of them have had kids much younger than GenX did.)
- Yes, there actually is an app that translates printed words in real time, matching the font and format. The app is free, but you need to purchase translation packs for each language at $5 a pop.
- As Slate helpfully noticed, that "Gigantic" song is about, um, yeah.
- Completely unrelated except for the "Millennial" part, and the music part: GroupMuse.
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